Mazuma has always been famed for their Purple Envelopes and the relief that they bring to small businesses through their award winning Purpleforce service. The Purpleforce service allows small businesses to simply put everything into one of Mazuma’s trademark purple envelopes every month, post it in and let Mazuma do the rest. Prices are fixed fee and taken monthly by direct debit and the monthly payment will include all the services necessary for the business including all year end activities such as submitting tax returns to HMRC or filing company accounts with Companies House.
Whilst Lucy Cohen (Commercial Director) and Sophie Hughes (Operations Director) have always publicly been the face of Mazuma, it would now seem that the mysterious Mr P is behind the whole operation.
Lucy Cohen says “It was about time we publicly introduced Mr P to the world and give him a name, rather than him being an anonymous envelope. Mr P has been with Mazuma from day one and if you ever asked him he’d tell you he’s the real brains behind the operation (although we know he’s just an envelope!).”
He has, however, been instrumental in shaking up the accountancy industry and forcing less forthcoming accountancy practices to focus on customer service, just like Mazuma do.
“It’s made him very popular with Mazuma and our clients, but a little less popular with some more traditional accountants, which is why he’s hidden his light under a bushel until now!” says Lucy Cohen.
So is this just a gimmicky marketing ploy? “Of course not!” says Sophie Hughes. “Although we’ve never publicly named our chief purple envelope before, the fact is that they form an integral part of our business model and it was time that we really celebrated that.”
It looks like Mr P is starting to make quite a name for himself. He’s regularly tweeting on Twitter, he’s got his own blog and it would seem that he’s more than a little bit mischievous!
“Accountancy is something that is important and serious, but there are real people with real lives behind the bookkeeping and tax returns” says Lucy Cohen.
“Mr P is our way of recognising that and injecting a little bit of fun into an otherwise dry industry, which is what we’ve always tried to do at Mazuma. Plain English accountancy is the way forward, and yes, we do see the irony of making a service seem more human by having an envelope as a character!”
Mr P will be making a regular appearance in newsletters, on the Mazuma website and across the UK over the coming months. “Look out for him” says Lucy Cohen, “he might just have something interesting to say!”
